Who We Are

Cori Schumacher

Cori Schumacher began surfing at the age of 5. She has had a varied competitive career that began when she was 8 years old. Since then, she has won multiple national and international amateur shortboarding titles. She surfed as the #1 US female shortboarder on the 1994 and 1996 US Team for the ISA Jr. Championships. Her most notable international shortboard title was winner of the 1995 Pan-American Championships.

Schumacher is best known for her efforts in women’s longboarding. She is a three-time Women’s World Longboard Champion (2000, 20001, 2010), Women’s Longboard Pipeline Pro Champion (2009), and two-time ASP North American Champion (2008, 2009). Despite these achievements, she feels that the true value of surfing comes not from competition, but from connecting with a constantly changing force that is much larger than oneself in a non-competitive environment.

She believes that surfing provides a unique opportunity to experience a holistic connection with oneself and an environment that is constantly in flux – an environment that does not discriminate based on one’s age, gender, ethnicity, socio-economic status, creed, ability, disability, or otherwise. Her website: corischumacher.com


Sheri Crummer

Raised on the beaches of Orange County, Sheri Crummer learned to surf at an early age. She was one of a handful of women riding the logs of old days. Continuing with the advancements in equipment, Sheri’s surfing evolved throughout the generations surfing longboard and shortboard. She holds 3 US Women’s Longboard titles (2002. 2003, 2004) and competed professionally on the Women’s Shortboard Tour for a time. Her competition career spanned from 1967 into the mid 2000’s.

Today she is an international rated surf contest judge, surf photographer and webmaster for several surfing associations. With no desire to compete, she hasn’t forgotten her want of competition in the past, passing on her knowledge to those that still desire the jersey.

“Competition no longer defines who I am. I haven’t forgotten my past desire to compete, so I pass my knowledge on to those who do.”

Photography is a passion of Sheri’s. She primarily shoots action sports for a living, although her true love is photojournalism. As an artist, the lens draws her lines as would an artist with a brush.


Lucho Soto

I was born in Lima Peru and I learned to surf at 12 years old. At that time Peru was not crowded at all and it was pretty much undeveloped . I got the bug and surfing for me “ES LA VIDA”. Peru has the longest left point breaks waves in the world and I would like to share that with the rest of the world but in a place that is not really going to affect the locals because the waves are so long with different sections. I got in to surfing competition and I represented Peru in a couple world contests

I am  52 years old and live in the beautiful City of San Clemente in Southern California and consider Lowers my home break. I  moved to the USA 25 years ago and have my own accounting and finance company, consulting for different companies in Southern California. I am married and have 2 daughters, one in her 3rd year of college and the other one is a senior in high school going to college by September this year.