Initiating Surfeminist Spaces

“There is a place at the center of earth
where one ocean dissolves inside the other
in a black and holy love;
It’s why the whales of one sea
know the songs of the other,
why one thing becomes something else
and sand falls down the hourglass
into another time.”

“Sometimes the longing in me
comes from when I remember
the terrain of crossed beginnings
when whales lived on land
and we stepped out of water
to enter our lives in air.”
-excerpts from Crossings, by Chickasaw poet Linda Hogan

“Can she alone feel the music of the air trembling between the wings of the angels, and make or remake a body from it?” -Luce Irigaray, Marine Lover: Of Friedrich Nietzsche, 176

It’s been awhile… the last year has been a frenzy of activity, from travels that took us to Bali to behind the scenes work on outreach programs (launching locally in beta-form this month) and a series of activities scheduled for next year. Growing pains have been tremendous, but experiences have proven the need and the viability of the evolution our project, a project that focuses more intimately on what it means for surfing “to be a complicated force for the physical liberation of women and girls.”

What does this mean? This “physical liberation” and how can we articulate the capacity surfing has, in particular, as an integral and unique conduit for bridging the affective realm of the interior and the affected realm of the exterior? How might we create spaces to embolden surfing in this role in women and girl’s lives, starting from right where we live, right now?

We’ve been pondering the recent shift in women’s surfing as a critically engaged social movement and wondering if it is even possible to speak about it in terms of construction, like building a movement, when we know the movement is and has been in motion for centuries in various global locations, as a holistically engaged practice for transgressing and resisting forces of imperialism and colonialism. Just as in surfing, as Surfeminists, female surfers do not initiate the movement of a wave, but discover ways to synchronize ourselves, our bodies, to an energy that is always already in motion. In this sense, what wants initiating is the transformation of our situated, embodied lives as surfers to more critically and sustainably engage and merge our nomadic tendencies with our activist trajectories.

We wonder about spaces and representations (constructions) that are structured in ways that do not recognize or acknowledge our uniquely embodied reality, the richly diverse, haptic realm female surfers alone share. We recognize the static nature of spaces that are built on and through extant institutional networks and their extensions, which use pre-existing social models developed mainly by business and academia. These are spaces that are conducive to recursive engagement with and unidirectional service to each, problematically couching surfing within an opportunistic, external gaze that is not itself immersed in or informed through the surfing practice. Surfing is often situated as “the activity we do” between work, family, and school at networking seminars/summits/events, rather than the essential and ongoing experience through which we engage in and with and through our lives and the world (not as lifestyle, nor as identity).

How we imagine and hold on to the deterritorialized spaces we carve, the portals through which we transgress boundaries, the Inspired Liminal Spaces we hold within us as subjects moving with astounding agency and intensity within and through boundaries (not simply across them), the ways in which we put to work our inherent nomadic characteristics–mobility, multiplicity, flux, transformation, responsiveness–are important to how we continue to engage the world in our increasingly eco-socio-politically engaged female surfing subjectivities.

The world is rapidly changing, ecologically, socially, and politically. Female surfers are overflowing with transformative creativity (we find this endlessly fascinating in itself!), autonomy, and an inherent, authoritative gift to connect with the world through our bodies. The environment we call home, the Ocean that relates to us as much as we relate to it*, is an endless source of spiritual, mental, emotional, and physical empowerment, the actual empowerment that strengthens our whole being, increases our efficacy (doing), and fluidly emboldens our will to not only protect the Oceanic environment that defines us, but also to stand on land as powerful agents of change. Let’s tap into this and work together to draw our depths to the surface, to aggregate our abilities and our tendencies, our sensual ways of being and doing in the world in becoming-movement spaces.

We will be initiating a project that delves into and connects us to our unique nomadic capacities and expansive creativities beginning in 2016 that will explore, activate, and sustain female surfers within the multiple ways we inhabit and transform spaces. We can’t wait for you to join us!

Subscribe to our newsletter here and watch this space for more information.

*This idea will be further explored in conversations about how matter matters, that is, how we (our full selves) are not only being constantly shaped by our environment, but also actively shape our environment in material and affective ways (think non-human life here). We are moving beyond social construction, surf culture, and surf media, (re)imagining surf spaces in an articulation that is at once poetic and pragmatic.

 

All rights reserved. © Cori Schumacher, 2015.

All rights reserved. © Cori Schumacher, 2015.


The Chicken or The Egg? Women’s Sports Media Coverage

The Chicken or The Egg? Is the media following a trend of a lack of national interest in women’s sports? Or perpetuating a stubborn myth that no one is interested in women’s sports? Let’s dig deeper…

40% of ALL athletes in the US are women. 43% of athletic scholarships in the US go to women. Yet women get only 2%-4% of media coverage, despite the explosion of interest and participation in women’s sports.

Don’t miss this in-depth look at media coverage and female athletes. Myths are debunked (“we want to watch winners”; “interest in women’s sports isn’t there”; “the demand for coverage of women’s sports is low”…) and top sports sociologists are interviewed to look at the data and facts. With Mary Jo Kane, Dr. Cheryl Cooky, and more.




Women, Surfing, Sustainable Development Goals

women & sustainability

“The causes and underlying drivers of unsustainability and of gender inequality are deeply interlocked.”†

In the year 2000, a list of 8 Millennium Development Goals (MDGs) were drafted by a small group of men and ratified by UN member nations with the intention of halving world poverty by this year.

According to the Millennium Development Goals Report, the world has reached the poverty reduction target ahead of schedule.

But much was left to be desired with the MDGs. The geographically uneven outcomes in achieving these 8 goals speak to the gaps and exclusions. The goals did not address human rights or economic development and they targeted poor countries, rather than the global community in sum. In addition, and most important to us, not enough emphasis was placed on addressing how these goals, when translated to policy, disproportionately affected women, both in the attempt to enact them locally and in the global overlooking of gender as a central concern in any political, social, or economic shift.

MDG #1: "Eradicate Extreme Poverty and Hunger"  "[T]he gender gap in employment persists, with a 24.8 percentage point difference between men and women in the employment-to-population ratio in 2012."

MDG #1: “Eradicate Extreme Poverty and Hunger”
“[T]he gender gap in employment persists, with a 24.8 percentage point difference between men and women in the employment-to-population ratio in 2012.”

~

MDG #2: "Achieve Universal Primary Education"  "Across 63 developing countries, girls were more likely to be out of school than boys among both primary and lower secondary age groups. The gender gap in school attendance widens in lower secondary education, even for girls living in better-off households."

MDG #2: “Achieve Universal Primary Education”
“Across 63 developing countries, girls were more likely to be out of school than boys among both primary and lower secondary age groups. The gender gap in school attendance widens in lower secondary education, even for girls living in better-off households.”

~

Women exist at the crossroads between reproduction and production, and as such, feel the effects of every policy shift, not only those that focus on the primacy of (unsustainable) economic growth over people-centered equitable development,* but also those shifts that aim to be sustainable.

“Growing international debate now highlights the need to move economies and societies onto more sustainable paths, whether to avert crisis and catastrophe, or enable prosperity through ‘green economies’. Policy responses to date have not always emphasized that the realization of human rights must guide such efforts, or prioritized the need to address gender inequality.

In many instances, policy approaches that seek to promote sustainability or ‘green economy’ goals can undermine women’s rights and gender equality.

How such dilemmas are addressed has profound implications for who gains and loses, both among social groups and between local, national and global interests.Ӡ

In September of this year, the member nations of the UN will be voting on a new set of goals, called the Sustainable Development Goals (SDGs), to build upon and deepen the Millennium Development Goals that are set to expire this year.

In the lead up to the ratification of these new goals, there has been a concerted push to centralize the importance of women and girls as the essential thread that connects the successful implementation of SDG policies set by governments and supported by NGOs (see below for the extended list of goals).

 

Why is this important for the world of surfing?

Surfers consume locally and we consume globally.

We participate in a billion-dollar industry that is shifting toward its own sustainability goals, mostly because we (surfer-consumers) have demanded this. We feel that the products we buy ought to match our desire to conserve and sustain the environment we play in and upon. Rightfully so!

But the industry, and its spokespeople, barricade themselves against conversations about gender equality (at the sponsorship and competitive levels) by claiming a hierarchical meritocracy that is fundamentally built on the exclusion of women. This does not even begin to address the low-cost labor, predominantly women, used in the production of much of the industry’s garments.

We are constantly searching for and visiting far-off surf breaks. Surf-centric tourism that favors responsible and sustainable travel is booming. But what plans or policies have been set to address the uneven distribution of wealth that will come, or has already arrived, to previously undeveloped regions because gender has been overlooked? Wealth flows according to established power hierarchies unless a concerted effort is made to ensure its equal distribution, which is complicated and sometimes, dangerous work.

How central is gender to any of our conversations around sustainability? Locally? Globally? Is it tacked on as an afterthought? Is gender simply used as a way to paint pink our often patronizing, colonial storytelling?

It is imperative that our industry leaders, sustainability leaders, and we as surfer-consumers, men and women alike, center a more critical understanding of gender inequality in all its various social, political, and economic contexts, in every conversation about sustainability, both at home and abroad.

Women are the key to sustainability.

“Women’s knowledge, agency and collective action are central to finding, demonstrating and building more economically, socially and environmentally sustainable pathways to manage local landscapes; adapt to climate change; produce and access food; and secure sustainable water, sanitation and energy services.

Women have been and can be central actors in pathways to sustainability and green transformation. However, crucially, this must not mean adding environmental conservation to women’s unpaid care work. It means recognition and respect for their knowledge, rights, capabilities and bodily integrity, and ensuring that roles are matched with rights, control over resources and decision-making power. Gender equality and sustainable development can reinforce each other in powerful ways…”†

 

17 proposed sustainability goals

1) End poverty in all its forms everywhere

2) End hunger, achieve food security and improved nutrition, and promote sustainable agriculture

3) Ensure healthy lives and promote wellbeing for all at all ages

4) Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

5) Achieve gender equality and empower all women and girls

6) Ensure availability and sustainable management of water and sanitation for all

7) Ensure access to affordable, reliable, sustainable and modern energy for all

8) Promote sustained, inclusive and sustainable economic growth, full and productive employment, and decent work for all

9) Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation

10) Reduce inequality within and among countries

11) Make cities and human settlements inclusive, safe, resilient and sustainable

12) Ensure sustainable consumption and production patterns

13) Take urgent action to combat climate change and its impacts (taking note of agreements made by the UNFCCC forum)

14) Conserve and sustainably use the oceans, seas and marine resources for sustainable development

15) Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification and halt and reverse land degradation, and halt biodiversity loss

16) Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels

17) Strengthen the means of implementation and revitalize the global partnership for sustainable development

There are 169 targets within the goals. For example, within goal 5, there is a proposed target for eliminating violence against women.

 

Footnotes:

*Taylor, Viviene. Marketisation of Governance: Critical Feminist Perspectives from the South. Cape Town: SADEP, U of Cape Town, 2000. Print.

†UN Women HeadQuarters. Rep. no. 978-92-1-130330-8. N.p., n.d. Web. 21 Mar. 2015.


An Evening to Remember: International Women’s Day, 2015

“Surf culture is awakening to new surfing possibilities* and women are not simply participating with this revolution, we are driving it.” -Cori Schumacher at the March 8th International Women’s Day Event.

night birds

On March 8th, The Inspire Initiative had the unique opportunity to join forces with Easkey Britton as she tours with the film, Into the Sea, to host a celebration of International Women’s Day in solidarity with men and women around the world who also held celebrations, events, and campaigns to address the achievements and challenges of women everywhere. This was truly an extraordinary day for us to come together for an evening of conversation, art, music, and inspiration centered on women in surfing.

During the course of the evening, Easkey and Cori Schumacher, co-founder of The Inspire Initiative, gave presentations that delved briefly into the stories of how surfing brought them to the creation of their organizations and each presented a film to the gathering of over 100.

FLUX: Redefining Women’s Surfing can be viewed here.

Into the Sea can be viewed on itunes here.

In attendance were some of the world’s first professional women surfers, women who were among those who founded, ran, and originally competed in the Women’s International Surfing Association: Debbie Beacham, Jericho Poppler, Shannon Aikman, Paula Reynolds, Cher Pendarvis, and Betty Depolito. The legends were celebrating WISA’s 40th year anniversary, a day that inspired women around the world to create their own organizations and to dream that one day they too could be professional surfers. We were honored by their presence and reminded that it is because of these women and their tremendous strength and bravery that so many opportunities exist for female surfers today.

WISA_Copyright

(L to R) Sheri Crummer, Easkey Britton, Shannon Aikman, Jeannette Prince, Debbie Beacham, Jericho Poppler

 

Also joining us was Professor Krista Comer of Rice University, author of Surfer Girls in the New World Order (Duke University Press, 2010) and founding director of the Institute for Women Surfers. Professor Comer’s groundbreaking book, along with the Institute for Women Surfers, are profound sources of inspiration and education for those currently engaged in transforming women’s surfing through grassroots projects and collaboration. Professor Comer herself continues to be a galvanizing force within the wave of visionary female surf activists and academics currently on the rise within women’s surfing.

Group

(L to R) Krista Comer, Maria Cerda, Easkey Britton, Cori Schumacher, Sheri Crummer

 

Those who attended were treated to a stunning collection of art inspired by the female Iranian surfers in Easkey and Marion Poizeau‘s film, Into the Sea, from Loime Studios. These were generously made available for those in attendance for a silent auction which raised funds for Waves of Freedom and The Inspire Initiative, which also included pieces by local artist Madelyn Sullivan, legendary surf photographer Tom Keck, local surf art guru Andy Davis, as well as items from Seea and Waveborn.

Loime Studios

We were also treated to deliciously hoppy San Diego craft beer, thanks to the local sudsmiths at Greenflash Brewing Company and the amazing sounds of Sapphire Road.

Sapphire Road_Copyright

Sapphire Road

 

This collaboration between The Inspire Initiative and Waves of Freedom for surfing’s first International Women’s Day celebration, marks a unique moment in the growing women’s movement in surfing that envisions surfing as a vehicle for positive social change.

“Once you get in the water the rules and norms of society dissolve and the power of the ocean to connect and spread happiness is huge.” – Easkey Britton, TEDx Dublin, 2013

“There is a growing movement of female surfers who believe surfing can be more than simple escapism or competitive sport. I can’t wait to explore the emerging possibilities of surfing with these ladies.” – Cori Schumacher

It is hard to overstate the momentum and impact of this movement, which is not limited to surfing, but can be found in other action sports, like skateboarding. Cori brought up the vanguard organization Skateistan as an example of the impact an organization can have on women and girls, both at home and abroad.

(Learn more about Skateistan here.)

“Providing girls with the opportunity to learn, play and grow is one of our biggest motivations for doing what we do. We believe that this is an absolute necessity in the countries where we work – where girls lag behind boys in education as children, and economically as adults.”  -Skateistan, Why Skateistan Celebrates Women’s Day

A few of the ways in which The Inspire Initiative is participating in this movement:

-by continuing to build the History of Women’s Surfing project in order to amplify the voices and storytelling of diverse women surfers from around the world. This is a project fundamentally grounded in intersectionality, aiming to unveil the rich diversity of surfing women around the globe, regardless of sexuality, race, and class. (History of Women’s Surfing Initiative).

-by actively working to cease the tide of sexualization and objectification of women and girls in surf media and surf marketing to more fully realize the potential surfing has for the physical liberation of women and girls (Surf Media Literacy Initiative).

-by aligning with the upcoming UN Sustainability Development Goals and actively working with partners to encourage sustainable development practices in our industry while ensuring women and girls are fundamentally situated at the core of every conversation and decision around sustainability (Critical Education and Action Initiative).

-by developing grassroots outreach programs that will educate and empower female surfers to use surfing for positive social change.

There is much to do but we hope you are excited, inspired, and emboldened by the work being done and with the knowledge that there is a profound and far reaching movement emerging from within women’s surfing. We hope that you will join us next year for International Women’s Day 2016!

***

*This idea is borrowed from a project by Farhana Huq of Brown Girl Surf which can be found here.

 

***

Photo Gallery

Volunteers from SDSU

Volunteers from SDSU

 

Cori Schumacher

Cori Schumacher

crowd

Easkey Britton

Easkey Britton

 

Mia Bolton, Krista Comer, Cori Schumacher

Mia Bolton, Krista Comer, Cori Schumacher

Davis_Eas
Connection

Easkey Britton, Madelyn Sullivan, Cori Schumacher

Easkey Britton, Madelyn Sullivan, Cori Schumacher

 

Surfing's International Women's Day Exhibit by Maria Cerda

Surfing’s International Women’s Day Exhibit by Maria Cerda

 

Thank you to everyone who joined us!

Thank you to everyone who joined us!


International Women’s Day Exhibit

Sunday, March 8th, we celebrated International Women’s Day, along with Waves of Freedom and over 100 others at Bird’s Surf Shed in San Diego.

There is a substantial, undeniable groundswell movement rising from within women’s surfing that is gaining momentum and visibility, and we want to share more about this with you in an upcoming blog post, along with a recap of our event, but for now, we want to share an inspiring exhibit which showcases a small slice of the diversity to be found in women’s surfing. This exhibit was on display at our International Women’s Day celebration.

Thank you to everyone who helped make this event a stunning success! Stay tuned as we continue to recap Surfing’s International Women’s Day 2015.

MDJC artist statement

Dani

Johanna

MDJC copy

rosa

Sormarie

surfsista

Yanaris

All rights remain with Maria Cerda.
Please contact us at info@theinspireinitiative.org if you would like more information about this exhibit.


Join Us for a Celebration of International Women’s Day, 2015

The Inspire Initiative & Waves of Freedom Launch International Woman’s Day Celebration

Event to Feature the U.S Premiere of ‘Into the Sea’ & Spark Dialogue on Women’s Achievements & Challenges Through the Powerful Lens of Surfing

San Diego, CA. – In celebration of International Women’s Day, The Inspire Initiative has teamed with Waves of Freedom for a night of live music, film, surf art and local brew. The event –March 8 from 6 p.m. – 10 p.m. at Bird’s Surf Shed – will include the U.S. premiere of the captivating film Into the Sea, which documents the journey of three women who introduce the sport of surfing to Iran. The event will also feature FLUX: Redefining Women’s Surfing, a powerful documentary that reveals sexism in the surfing industry.

International Women’s Day is a global celebration of women’s achievements that also recognizes the challenges women and girls face at home and abroad.  “The United Nations’ 2015 theme for the celebration of International Women’s Day is ‘Empowering Women, Empowering Humanity: Picture it!’ I want this picture to include surfing,” said Cori Schumacher, founder of The Inspire Initiative, and also a women’s advocate, writer and world champion surfer. “Surfing holds an incredible potential for girls and women to spark social change from our unique and diverse social and geographical locations. I am honored to be teaming up with Easkey Britton and Waves of Freedom for a night that promises to be thought-provoking, creative, and fun.”

The event is a fundraiser for both The Inspire Initiative and Waves of Freedom, and will include a silent art auction.

“We’re celebrating International Women’s Day with powerful storytelling that inspires us to challenge our assumptions and imagine new possibilities,” said Easkey Britton, Cofounder of Waves of Freedom, a scientist, and an internationally renowned, pioneering big-wave surfer from Ireland. “For me, this collaboration between Waves of Freedom and The Inspire Initiative highlights the power of the ocean to connect and how the shared experience of surfing can bridge cultural, social and gender barriers. It’s stories like Into the Sea that remind us that we are a deeply connected and a very diverse mix of social equals.”

For more information and tickets please visit http://www.theinspireinitiative.org/event/woftii-international-womens-day-2015/.

About the Inspire Initiative

The Inspire Initiative is a 501(c) 3 is focused on education, leadership, community, and self-efficacy within the diverse surf community and industry.  Our education initiatives are designed to encourage a more in-depth look at surf culture, surf industry, and its impact on a global scale. The Inspire Initiative partners with academic institutions, educators, authors, researchers, entrepreneurs, and social theorists in order to provide participants an opportunity to both broaden and deepen their experience of surfing as a socio-political activity. Under our  Surf Media Literacy Initiative, we collect and analyze visual and textual content from the surf media and surf brands in order to expose, educate, and eliminate the persistent sexism and objectification of female surfers. Our History of Women’s Surfing Initiative showcases the diverse voices of the history of women’s surfing. More information at http://www.theinspireinitiative.org/.

About Waves of Freedom

Waves of Freedom is non-profit that uses surfing as a medium for empowerment, transforming the most vulnerable and marginalized members of society, especially women and girls, into self-advocates and empowered change-makers in their communities and beyond. More information at http://wavesoffreedom.org/.

Media Links:

Into the Sea trailer: https://vimeo.com/88429777

FLUX: https://vimeo.com/81782223

*High res photos supplied upon request

Media Contact:

Andrea Siedsma

andrea@saltwatermedia.net

760-840-0494

TII+WOF Poster_2015


Online Premiere-FLUX: Redefining Women’s Surfing

FLUX is a powerful essay documentary that reveals sexism in the surfing industry. As talent becomes an accessory to beauty, the sexualization of women in surf media creates damaging effects for women surfers everywhere. Featuring the voices of female surf icons both past and present, FLUX will empower audiences with its call for change and hope for the future.”

Flux: Redefining Women’s Surfing from Chad King on Vimeo.


Board of Media

(Cross-posted from State of Flux)

Emma Shoesmith is a tow-headed, Brit firecracker who is currently livingScreen Shot 2014-11-28 at 6.08.44 PM in London and studying at the University of Westminster. She has an infectious sense of humor, a deep-seated passion for action sports, and a refreshing vision on how to creatively package a critical perspective of women’s (under)representation and inequality in board and action sports.

This is Board of Media!

The Board of Media (BOM) project aims to investigate and challenge media representations, gender inequality, and everyday sexism in boardsports culture. The BOM project will also highlight the individuals who are changing the status quo through DIY initiatives, non-profit organizations, and education initiatives in media literacy. BOM aims to do this through a broad campaign platform that includes a short documentary, a marketing campaign, a website, and an app. Check out the BOM documentary trailer:

I met Emma while in the South of France this past September for the Women in Board and Action Sports conference, which is usually held high up in the gorgeous Swiss Alps, in a little village called Saas Fee. WIB is “[a]n organization devoted to supporting, educating and inspiring women in the board and action sports industry.” It was founded by Carmela Fleury and Daniela Meyer, in order to foster opportunities for women engaged at every level of the board and action sports industry, “to network, share resources, and inspire each other to progress in work and life.”

The intimate, retreat-like environment graciously and lovingly created by the WIB organizers, allowed ample opportunity to get to know Emma and her journey to BOM.

Roger and Emma

Roger and Emma

Roger Shoesmith, Emma’s father, started her off in organized sports through a gymnastics club at the age of seven. Says Emma, “I fell in love with the team spirit and the ability to better oneself in something other than academia. As a dyslexic and dyspraxic student, sport has always been an important part of my life. It was a place that I could show and be proud of my skills, and it taught me how to fall and get back up again.”

Emma flirted with team sports, but found herself drawn back to boardsports, which she had been practicing since she was six. She was attracted to the “the individual factor” and “the freedom of creative autonomy” of boardsports. As she explained to me in a recent Skype conversation, “you can add your own stamp, your own style, and your personal creativity while participating in action sports versus traditional team sports, like netball.”

Despite this emphasis on individuality in action sports, Emma underscores Emma_Friends__Boardofmediathe deep sense of community that she has fostered in these environments:

“[with] each turn made, jump landed or event attended, and by surrounding myself with other positive and creative thinkers who share the same passion for sport as myself, I am enriching my body, mind and soul; I am building relationships that are strong, supportive and nonjudgmental.”

In addition, Emma believes “that participation in actions sports can teach key life skills. For example, risk assessment, focus, resilience, perseverance and balance, not only in the physical sense but in the compartmentalizing of work/life or work/play balance, as I like to call it.”

“Our utopia is to see more female action sports athletes in the Mainstream media. It is by coming together and having a great support network that we believe will give us the power to change perspectives.”

Given all of this, I asked Emma to explain her interest and participation in the London skateboarding scene, which has become fundamental to her work, life, and play:

Anastasia_Boardofmedia“I believe that skateboarding scene in London has the power to change hegemonic representation of typical female action sports stereotypes. With the cost of a skateboard being considerably less than a surf trip or skiing holiday, what local skate parks do is bring cultures, classes and genders together in an equal space. The female skateboarder is becoming less of a novelty and more of a necessity.”

During the Women in Board and Action Sports conference, the assembled group of men and women collectively contributed to a bank that would go to one project that we would vote on toward the end of our time together, a project that inspired us and that we believed would help to make change for women in board and action sports. Many inspiring projects were presented, but it was Emma’s BOM that won our votes.

Emma also garnered my support and the support of The Inspire Initiative in the process. Emma’s commitment to creating healthy debate, encouraging dialogue, and finding solutions regarding the representation and participation of women in board and action sports, are topics near and dear to my heart. I could not be more excited about this project and the team behind it.

Since winning support from WIB 2014, Emma has been working hard with her team in preparation for BOM’s crowdfunding campaign, which launched November 20th. In the spirit of the autonomy, freedom, and independence that so attracted young Emma to boardsports, the BOM documentary pilot “remains void of any corporate action sport sponsorship in order for our interviewees to have true autonomy.”

The timing is perfect and Emma Shoesmith and Team BOM provide a brilliant fusion of creativity, critique, fun, and passion. I look forward to watching BOM unfold and hope you will join me in the movement to increase awareness and equality in board and action sports!

Please head over to BOM’s crowdfunding campaign, contribute if you can, and please share this essential, groundbreaking project!

Find Board of Media on Facebook.

Find Board of Media on Twitter.

Team #BOM!

Team #BOM!

Team BOM filming parkour phenom Adrienne Toumayan.

Team BOM filming parkour phenom Adrienne Toumayan.

Anastasia_Gina_Boardofmedia